A Supermarket Marketing Strategy for Expanding its Store Essay

A Supermarket Marketing Strategy for Expanding its Store - Essay Example This essay covers fully developed marketing plan for a small wine company Castlegate Wines Ltd. In every organisation, there are some key marketing management decisions which play a pivotal role in determining the performance of an organisation. These include the product, price, distribution and management. In every day operations of an organisation, the total number of sales it makes plays a very important role in determining the overall performance. The main target in every organisation is to sell all what it produces in the shortest period possible. However, it requires an organisation to invest in and be able to come up with best marketing strategies which would help in maximizing sales. In the current business world, the market has become extremely competitive due to entrant of many players in the market. In the wine industry, the level of competition has increased significantly over the past. In order for any organisation to be successful in the market, they need to have a good marketing strategy on top of their retail wine stores. This will help an organisation to reach as many customers as possible hence maximizing its sales. Marketing plan in this essay is divided by such parts as: background and arguments, public relations, advantages of selling through supermarkets, impact and effectiveness of a supermarket strategy for expanding, effects of the strategy to Castlegate Wines Ltd, other necessary marketing measures, difficulties, opposition & barriers and recommendations.